PPC Training Course

Pay Per Click (PPC) is a type of online marketing or advertising in which advertisers pay a specific amount each time when one of their ads is clicked by customers or viewers. PPC marketing involves keywords; keyword research, keyword grouping and organizations create winning Adwords campaigns and search engine reward advertisers who have used effective keywords to create well organized and targeted pay per click campaigns. The best technique of PPC advertising is to prepare a list of keywords that matches your business and the people searching for.

PPC is the most effective forms of internet advertising if it is done well. The well managed PPC advertising campaign can dramatically increase the return on investment while a badly constructed PPC marketing can eat up the marketing budget with no little benefit. The PPC Management is a difficult task to handle without any experience into it. Dealing with the complexities of pay per click terminologies can be frustrating experience that only leads in confusing you further.

There are many PPC Training Courses available all over the web world but our PPC training course can make you practically aware of its simple and arduous tasks and finally lead you to a PPC expert at The SEO Classes. Our PPC training takes the complex aspects of PPC campaign and breaks them down into easy to understand formulas that can be applied to your future PPC projects. Apart from career opportunities pay per click has its own natural benefits in terms of financial gains. PPC training course from The SEO Classes not only helps you stand confidently in IT world but also prepare you to start your own business by handling different projects from many countries. On one hand, this training course covers the PPC basics and on the other hand it updates its course with every new and advanced PPC concepts.

Google Adwords

  • Introduction to Online Advertising & Adwords
  • Adwords Account & Campaign Basics
  • Adwords Ad Formats
  • Policies & Ad Quality Issues
  • Adwords Targeting & Placement
  • Adwords Bidding & Budgeting
  • Adwords Remarketing
  • Optimizing Performance
  • Mobile Advertising
  • Display Advertising on the Google Display Network
  • Performance Monitoring & Conversion Tracking
  • Overview of Local Business Listings & Maps
  • Selling & Representing Adwords

Bing Ads

  • Introduction to Microsoft adCenter
  • Editorial Guidelines
  • Landing Page Relevance and Quality Guidelines
  • Intellectual Property Guidelines
  • Getting Started – Accounts and Campaigns
  • Bing Budgeting
  • Targeting
  • Click Quality
  • Tracking Performance
  • Optimizing Performance
  • Budgeting and Billing
  • Campaign Optimization
  • Bing Ads Targeting

Facebook Ads

  • Communicating Value of Display
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

LinkedIn Ads

  • Communicating Value of Display
  • Plan a Campaign
  • Generate Creatives
  • Lead Generation Advertising
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine
  • Linkedin CPM Advertising Model

Twitter Ads

  • Build your base
  • Twitter Ads companion
  • Twitter Ads glossary
  • Ads editor
  • Ads pricing
  • Promoted-only Tweets
  • Promoted Trends
  • Promoted Tweets
  • Promoted Accounts
  • Create a Followers campaign
  • Create a Leads Campaign
  • Create a Tweet Engagement Campaign
  • Create a Website Clicks
  • Create an App Installs
  • Setting up App Cards
  • Event targeting
  • Geo, gender, and language targeting
  • Keyword Targeting

YouTube Ads

  • Display ads
  • Overlay ads
  • Skippable video ads
  • Non-skippable video ads

Google Adsense

  • Introduction to Google Adsense
  • Google Adsense Approval Process
  • How to Get Relevant Adsense Ads
  • Google Adsense Ad Format Sizes
  • Making Money with Google Adsense
  • Google Adsense Ad Colors
  • Google Adsense Revenue Sharing
  • Google Adsense Optimization Tips

Google Analytics

  • Analytics Setup
  • Installation Techniques
  • Campaign Tracking & Analysis
  • Interpreting Essential Website Data
  • Motion Charts
  • Advanced Segmentation
  • Custom Reporting
  • Advanced Filters

Highlights

  • PPC Tools
  • Live Projects
  • 100% Job Assistance
  • Resume Sending
  • FREE PPC Book
  • Ad Report
  • Tracking Report
  • Traffic Report
  • Monthly Google Analytics Reporting
  • FREE Telephone & Email Support
    • Training Schedule: Weekend Training
    • Training Location: New Delhi & Gurugram
    • Training Duration: 22 Hours
    • Registration Fees: Rs. 250/-
    • Have a Question? Call: +91 9911-8242-95

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Please note, information and requirements are subject to change without notice.


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